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What You'll Actually Pay for Moosend in 2026
Moosend's pricing model is one of the most transparent in the email marketing space — which is exactly why it keeps showing up in comparisons against Mailchimp. No per-email charges. No unsubscribed contacts padding your bill. No surprise add-ons for features you assumed were included.
This is the full breakdown: every plan tier, every price point, what's in the box, and who it actually makes sense for.
Moosend Pro: The Primary Plan
Almost everyone uses Moosend Pro. It's a single paid tier with pricing that scales based on your subscriber count — no artificial feature gating between "Standard" and "Premium" tiers like competitors use.
Pro Plan Pricing (Monthly Billing)
| Subscribers | Monthly Price |
|---|---|
| Up to 500 | $9/month |
| Up to 1,000 | $16/month |
| Up to 2,000 | $24/month |
| Up to 5,000 | $48/month |
| Up to 10,000 | $88/month |
| Up to 25,000 | $160/month |
| Up to 50,000 | $315/month |
| 50,000+ | Custom pricing |
Annual billing reduces these rates by approximately 20%. At 10,000 subscribers, that's $88/month on monthly billing or roughly $70/month on annual — about $840/year vs $1,056/year.
What Moosend Pro Includes
Every Pro subscriber gets the full feature set. There's no stripped-down mid-tier where you pay extra for automations or A/B testing.
| Feature | Included in Pro |
|---|---|
| Unlimited email sends | ✅ |
| Marketing automation | ✅ |
| A/B testing | ✅ |
| Heatmaps & click tracking | ✅ |
| Landing pages | ✅ |
| Subscription forms & popups | ✅ |
| SMTP (Moosend+) | ✅ |
| Real-time analytics | ✅ |
| Transactional email | ✅ (via Moosend+) |
| Custom domains for landing pages | ✅ |
| Remove Moosend branding | ✅ |
| Priority support | ✅ |
| Team member seats | Up to 5 |
The unlimited sends policy matters more than it looks on paper. Platforms like Mailchimp cap or charge per send at lower tiers. Moosend doesn't. If you send weekly newsletters, weekly promos, and triggered sequences, you're not watching a send counter.
The 30-Day Free Trial
Moosend offers a 30-day free trial with no credit card required. This is a meaningful differentiator in a category where most platforms either require a card upfront or cap their free tier to the point of uselessness.
The trial gives you full access to Pro features — automation builder, landing pages, heatmaps, everything. You're not running a handicapped version; you're using the real product for a month. That's enough time to:
- Import your subscriber list
- Set up a welcome sequence
- Build and test a landing page
- Run a campaign and review the deliverability reports
No card capture means no surprise charges if you decide it's not the right fit.
How Moosend Counts Subscribers (vs. Mailchimp)
This distinction is important enough to call out directly.
Moosend bills based on active, subscribed contacts only. Unsubscribed contacts, bounces, and suppressed addresses do not count toward your tier. If you have 10,000 people in your system but 3,000 have unsubscribed, you're paying for 7,000.
Mailchimp, by contrast, counts all contacts in your audience — including people who have already opted out — unless you manually archive them. This leads to situations where Mailchimp users are paying for 10,000 contacts while only being able to email 6,000–7,000 of them.
At scale, the billing approach Moosend uses can represent a 20–40% cost difference — on top of Moosend's already lower base rates.
Annual vs. Monthly Pricing: The Math
| Subscribers | Monthly Billing (annual cost) | Annual Billing (annual cost) | Annual Savings |
|---|---|---|---|
| 500 | $108/year | ~$86/year | ~$22 |
| 1,000 | $192/year | ~$154/year | ~$38 |
| 5,000 | $576/year | ~$461/year | ~$115 |
| 10,000 | $1,056/year | ~$845/year | ~$211 |
| 25,000 | $1,920/year | ~$1,536/year | ~$384 |
If you're confident Moosend is the right platform and your list size is stable, annual billing is straightforwardly worth it. The break-even is literally month one.
Moosend Enterprise
For organizations above 50,000 subscribers, or those with specific requirements around dedicated IPs, custom SLAs, SSO, or advanced account management, Moosend offers a custom Enterprise plan.
Enterprise pricing is negotiated directly and typically includes:
- Dedicated account manager
- Custom sending infrastructure
- Priority onboarding
- Advanced user permissions
- Custom integrations
Most small and mid-size businesses won't need Enterprise. The Pro tier handles most use cases at substantial scale. Enterprise becomes relevant when you're managing multiple brands, require contractual deliverability guarantees, or have compliance requirements around data residency.
Who Moosend Is Best For
Moosend fits well if you are:
- A small or mid-size business that sends email regularly and wants predictable, subscriber-honest billing
- A high-volume sender who needs unlimited sends without watching email quotas
- Currently on Mailchimp and feeling sticker shock — especially at 5,000+ contacts
- Building marketing automations (drip sequences, behavioral triggers, cart abandonment) without paying for a higher-tier plan to unlock them
- A service business or agency that needs landing pages bundled in without a separate tool subscription
Moosend is less ideal if you:
- Run a Shopify store deeply integrated with Mailchimp's revenue tracking — Moosend's e-commerce integrations are improving but not as mature
- Need SMS marketing — Moosend does not currently offer SMS; you'd need a separate tool
- Are primarily a creator or newsletter writer building a community — Kit's subscriber-centric features (referrals, subscriber scoring, creator network) are better suited for that use case
- Have fewer than 500 subscribers and want to start completely free with full features — Kit's free tier supports up to 10,000 subscribers
The Bottom Line on Moosend Pricing
Moosend's pricing model is built around a simple principle: you pay for people you can actually email. No inflated contact counts, no per-email charges, no feature gates that force you into a higher tier to access automation.
At 10,000 subscribers, Moosend Pro costs $88/month with full features included. The equivalent Mailchimp Standard plan — before factoring in unarchived unsubscribes, potential Mandrill fees, or duplicate audience counts — lists at $135/month.
For budget-conscious businesses that send consistently and want access to the full automation and analytics toolset from day one, Moosend Pro is one of the best-value email marketing platforms available in 2026.